Chad Heywood


Chad Heywood provides clients strategic public affairs advice on issue advocacy, crisis communications, and general strategic consulting. An expert in grassroots advocacy, and data targeting, Heywood has led campaigns at every political level.

Prior to founding Criterion Public Affairs, Chad was Executive Director of the Arizona Republican Party. During his tenure the Republican Party in Arizona has won every statewide office, won back Arizona's Republican majority in the US House, strengthened its relationship with Arizona's diverse ethnic communities, led the nation in the use of data and technology, and doubled its previous fundraising numbers. The Arizona Capitol Times nominated Chad for top political operative in 2014 and 2015.

Prior to his involvement in politics, Chad worked as a sales and marketing professional, training sales teams in direct sales, and presenting at marketing and trade shows. Chad took his leadership and persuasion experience into the field of politics where he began his career as a Congressional staffer and director of outreach for then Representative Jeff Flake. Chad has managed and consulted on numerous federal, state, local, and issue campaigns, as well as serving as an elected grassroots chairman in the Republican Party. In addition to his public affairs work, Chad is involved in guest teaching, career coaching/mentoring, and public speaking throughout the state of Arizona.

Chad is a community connector involved in education, business, and non-profit work. He has served on the board of EduPrize Schools, one of Arizona's top ranked charter schools, served on the Arizona board of the BYU Management Society, as well as being the Founder of the Society of Statesmen, a leadership organization. Chad is a past board member of Humanity Corps, a 501c3 that is dedicated to improving the lives of the poor with a focus on the principles of self reliance and participatory development while providing education scholarships.

Chad lives in Gilbert, Arizona where he and his wife Rachelle are the proud parents of five children.

  • "Whether it is in my campaigns or navigating complex issues impacting the Arizona East Valley, Criterion's advice has been invaluable."
    Jenn Daniels
  • "They provide valuable insights into Arizona's political community and I look forward to working with them in the future."
    Bob Worsley
    Arizona Senator
  • "Chad Heywood has been my political advisers for almost a decade, I trust their judgment."
    John Lewis
    Former Mayor Town of Gilbert
  • "Criterion knows how to bring community leaders and stakeholders together. I rely on them to not only navigate difficult political waters, but also to secure support for various issues affecting Mesa."
    John Giles
    Mesa Mayor
  • "Chad Heywood's grassroots and grasstops relationships throughout Arizona make them invaluable partners in accomplishing any policy objective."
    Kirk Adams
    Chief of Staff for Arizona Governer Doug Ducey and former Arizona House Speaker