• "Whether it is in my campaigns or navigating complex issues impacting the Arizona East Valley, Criterion's advice has been invaluable."
    Jenn Daniels
  • "They provide valuable insights into Arizona's political community and I look forward to working with them in the future."
    Bob Worsley
    Arizona Senator
  • "Chad Heywood has been my political advisers for almost a decade, I trust their judgment."
    John Lewis
    Former Mayor Town of Gilbert
  • "Criterion knows how to bring community leaders and stakeholders together. I rely on them to not only navigate difficult political waters, but also to secure support for various issues affecting Mesa."
    John Giles
    Mesa Mayor
  • "Chad Heywood's grassroots and grasstops relationships throughout Arizona make them invaluable partners in accomplishing any policy objective."
    Kirk Adams
    Chief of Staff for Arizona Governer Doug Ducey and former Arizona House Speaker

Media & Public Relations

Crisis Communications

Litigation Communications

Corporate & Reputation

Rapid Response

Earned Media

Paid Media Advertising

Message Development & Opinion Research

Media Training

Executive Positioning

Public Affairs Strategy

Coalition Management

Grassroots, Third Party, Issue Advocacy

Petition Circulation/Signature Collection

Opposition Research

Legislative & Regulatory Public Affairs

Digital Capabilities

Data-Driven Analytics & Targeting

Social Media/Analytics

Creative Design

Video Production


Brand Positioning


Strategic Consulting

Public Affairs Risk Management

Start-Up Incubation
We offer integrated solutions informed by our deep understanding of corporate and grassroots advocacy.